First things first…
Florist shop vs Floral Designer
A floral designer is an artist who creates unique and one-of-a-kind florals for weddings and events. They work with a wide array of flowers and are typically very involved in other aspects of your wedding day.
A florist typically has a store front and creates pieces from stock designs. They tend to not specialize specifically in weddings and events, but offer arrangements everyday using their large on hand product. Their designs aren’t usually super unique and after booking with them, you have little to no contact until your wedding day. This may be perfect for a bride who doesn’t want to fuss with the design process and would like to just make it simple and check florals off her list.
The biggest difference for brides between these two options is creativity. A designer will create your florals to your specifications and order in the exact flowers and completely bring a vision to life. A florist will have certain designs and most times do not stray from them. If you want an aesthetic created and be able to talk about your ideas and vision throughout your planning journey, a designer might be the right pick for you!
And don’t think cost will be less with a florist, a lot of times it is, but keep in mind they have overhead like rent for their shop, staff, utilities, and staff. A designer often times is home based and their overhead is smaller allowing them to be more economical for brides. Don’t think a designer is not in your budget!
You want to choose someone who aesthetic you love. Scroll through their website, blogs, their Instagram, and even their Pinterest boards. What is their overall style? What colors do they use throughout their work and life. Is it on line with the overall look you’re going for on your day? Does their past work speak to you? Floral designers are known for creating all types of pieces, but go with a designer whose past work you absolutely love. It’s a bonus when you meet with a designer and you feel like you already know him or her based on what you’ve seen from them.