The Rebrand Diaries

Hi! Hello! Hey there! I'm back to blogging and have something super near and dear to my heart to tell you about today. Yesterday I began my official rebranding with Ashlee Proffitt Designs. Just typing this is making me want to do a little happy dance! I first contacted Ashlee back in October and was all set to jump in, but she didn't have any openings for branding until March. Yikes! At first I was a little dissapointed. 5 months was a really long time, but a little voice inside of me told me to wait it out and that Ashlee was the right choice for me. And can I just say, waiting was the best thing for me and One Sweet Day in May. This time has given me clarity and I've really been able to hone in on exactly what I want this business to be. Time is a good thing, friends.  

So what do I want this huge peice of my heart to be about? What is the meaning behind One Sweet Day in May?  

I want to be more than just a wedding florist. I want to be more than just emails and contracts. I want brides to know that I am here for them. Many of you know that at one point I was wanting to branch out into full wedding planning and florals, but have since decided to stick with florals only. I want to be great at florals and as of right now, that is what I want to spend all of my energy on. I told Ashlee this today and she told me something wonderful. Apply what I love about wedding planning to my floral business. Ahh! Ah-ha moment! I love being there for brides. I love giving them advice. I love telling them that they can count on me to answer my phone and be reliable. And that is what I want to apply to One Sweet Day in May. I want brides to know that they are my number 1 priority. Call me, I'll answer and we can chat about anything. Found a flower you love? Tell me! One Sweet Day in May is more than just a flower shop. Brides become my friends and we have a lot of fun here. 

So I've told you before that I want to take you through every step of my rebrand process and it starts today, guys. Whether you are a creative thinking about branding or just here for the pretty, I hope my "Rebrand Diaries" help you in some way. 

Here is a little sneak peak of my first branding inspiration board and a few fun logo mockups. I know, I can barely handle the prettiness. Eeekk!!

One Sweet Day in May is soft yet colorful, girly yet grownup, a hint of sparkle and patterns, and overall it screams fun. I think Ashlee nailed it when she narrowed down my dozens of pins. So here we are friends, the beginning. I'm so excited for this journey and can't wait to share more!  

Love,  

Michelle  

Valentine's getaway.

A little weekend recap.  

Duck, North Carolina. Hands down my favorite place in the whole world. Chris' parents have a beach house there and for the past 4 years we have made so many memories in this little piece of heaven.  

I grew up on in South Florida...home of palm trees, the whitest of sand, and sunshine everyday. Chris first took me to Duck March of 2011 and I was kind of hoping I wouldn't have to fake loving the beach there. No palm trees? March when it's about 50 degrees? Seriously? But we had the best time that weekend and I fell in love with the Outer Banks. Is it different than Palm Beach down in Florida? Absolutley, but it's perfect. To me it's got a kind of Nicholas Sparks feeling to it. It's a small town, family run business type of place. It has made North Carolina my favorite of all states and is the reason Wagon Wheel by Old Crow Medicine Show is our song. You have the ocean on one side and the sound on the other. In the summer it's busy, like really busy. I'm pretty sure most of the East Coast packs up their cars and heads to the Outer Banks for the season. Which I still find hilarious as I used to go to the beach for an hour before class when I was in college. Now, it's a whole production. 

In the Fall and Winter, it's almost magical. Ecspecially in Duck. You feel like you are the only ones there. The beaches are no longer packed and I might even like it better this time of year. We've celebrated so many things down in Duck. It's where we got engaged, celebrated Chris' cousin's wedding, spent July 4th with the family, and taken countless trips with our friends and a few just the two of us. Like we did this past weekend. 

We decided it would be the perfect Valentine's getaway. Life has been a little crazy round here and sometimes I feel like days go by and I've barely talked to my husband. Duck was perfect timing for a little reconnecting and I wanted to share a few pics from our weekend away. 

This is Sweet T's. I know I'm a Starbucks addict, but this place beats them hands down. My all time favorite coffee spot. it's located right outside of the neighborhood and I usually walk down to it-though this weekend it was about 20 degrees-so I obviously jumped in the car. Sweet T's offers wine and beer tastings too year round and let's be honest- It's the cutest little shop ever.  

Thrift store shopping!  

There is a great little thrift store on the mainland that we always go to. We've grown quite an extensive ugly Christmas sweater collection thanks to this store haha. It's so much fun to walk around and laugh at the ridiculous things we find here. On this trip however, I found the perfect little vintage silver tray to be a part of an upcoming styled shoot that will be held here in Duck next month. Stay tuned for that one friends! 

Isn't it gorg!?

We celebrated Valentine's day with cinnamon rolls for breakfast...yum!  

And a little date night at a nearby restaurant called Cravings where we splurged on lobster fettuccini and a few glasses of wine. And of course took a few table selfies

I know, they're not very good haha. We had so much fun though. 

On the last day we were there we just relaxed all day and watched movies. Sometimes your body needs to do literally nothing. And that's exactly what we did.

And we ended our little getaway with the most beautiful sunset over the sound. Why are Winter sunsets the best sunsets?  

Duck, North Carolina- You have my heart and I can't wait for the thousand more memories we will make with you over the years.  

Welcome to the One Sweet Office.

Hi y'all! Glad you are here!  

So if you follow me on Instagram you've probably seen little snippets here and there of my lovely and oh so girly home office. I thought today I'd give you an official introduction. Meet the One Sweet Day in May office or #onesweetoffice. My husband and I call it my girl cave or my maxi pad haha mostly because he has his very own  "man cave." Over the past couple months though it's become the One Sweet office. Pretty perfect, right? 

 I'm giving you a kind of behind the scenes tour today because One Sweet Day in May is getting an official Rebrand starting in March and launching in...any guesses?? in MAY! YAY! Beginning in March I will be starting a Rebranding series here on the blog so you can journey through it with me. The One Sweet office is going to be going through somewhat of a makeover in the next couple months to become a huge part of my brand, not that my office doesn't reflect me now, but it's going to be transformed into total Michelle goodness. Eeeep! I was thinking of doing this blog post so I'll be able to look back on the beginnings of One Sweet office. I may or may not be a crazy sentimental person haha. Stay tuned, friends!  

This is where I spend a lot of my days. Where I make phone calls, write and return emails, and play Taylor Swift non-stop. A.k.a. The best place in the whole house. 

My office is actually a little nook right off of our master bedroom. I didn't want to take up an entire room in the house for myself. I'd rather have a few guestrooms haha. There is a great big window and streams in the best light and when it snows I have the best view in the whole house. While sitting in here I overlook the front of our house so I can see when Chris gets home or stalk the mailman haha. It started with me just needing a desk. I hadn't really had one since High School and I didn't want to break the bank. I ended up finding the perfect one at Overstock.com. It was like Christmas morning when it arrived. 

 It's just the right size and the most perfect glossy white. Pretty much my dream desk. 

So here I had my little white desk. It was so lonely there all by itself. I'd always loved the idea of having a sitting area in an office, so I thought a little loveseat might be the best addition. It was right around my birthday and Chris ordered it for me as my gift. It is now known as my "birthday couch" Best gift ever! It's from Target, gosh that store has everything. 

Isn't it the cutest. It's where I sit and have my afternoon coffee break and where the dogs hang out during the day.  

The coffee table is an old piece that Chris had in our last house. I'm pretty sure it's a hand me down from his parents. It used to be a dark espresso color, but I painted it white. Yeah, I can be a pretty good little crafter haha. Love that little table. The lucite nesting tables are also from Overstock. It's a smaller space and I wanted pieces that would be airy and wouldn't look like they took up space. Boom. Lucite ghost tables. Thank you furniture Gods!  

The pink candle holders are from Michael's. Lordy I always get into trouble at that store. I haven't finished reading The Glitter Plan yet, but so far I love it. Those Juicy Couture ladies rock! Such an inspiring book! 

If you don't know yet, one of my weaknesses is throw pillows. I just love them! You'll see them change quite often round here. They'll switch rooms occasionally too. Such a simple and usually inexpensive room update. The one with my name on it is from an Etsy shop called Fancy it pretty and the Love life one is Pottery Barn. 

Right now on my coffee table you'll find the Southern Weddings Wedding Planner. Guys, if I could have dreamed up the most perfect planner, this would be it. It's seriously amazing. That little print there is from Ashley Proffitt and it was a part of the Creative at Heart Conference Swag. It needs a frame stat.  

Speaking of frames...I love being surrounded by motivating and pretty wall art. I've hung a few of my favorites up. They are from a few different places. Feel free to e-mail me of you'd like more info. My favorite one is the middle one. Wagon Wheel by Old Crow Medicine Show is My husband and my song and I had the lovely Kaitlin Parisho Designs hand letter it for me.  

I of course had to hang up a wedding photo too.  

And a little snap of my desk space. That candle is from Target (where else?) and smells amazing. 

 Levi says hi! 

So here it is. A little look at where the magic of One Sweet Day in May begins. I have big dreams for this little space of mine. And I apologize for the Iphone pics...but BIG news, it's actually getting photographed professionally in April as a part of my rebrand. Yay! And I wanted you to see it at its very beginnings. So what's in store for the One Sweet Office? I'm thinking a rug, curtains, an organization system, an actual gallery wall, and plenty of girly Kate Spade inspired things. Oh, this is going to be fun.  

Another reason why I'm sharing this with you? Well, we just moved into this house last April and with the wedding 5 months ago and Chris switching careers, finances have been a little tight. We haven't really done much with the house decorating and so a part of this blog is to take you on a little decorating journey with me through every room in our house. They'll be plenty of DIYs and before and afters. So excited y'all!  

Hope you enjoyed the mini tour! Talk to you later! 

Love,  

Michelle xoxo